Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you¢re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to ...

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test ...

PRAISE FOR THE GRANULARITY OF GROWTH "Every manager should read this book now. I've benefited from its insights already and wish I'd known them earlier.

The book lays out a three-step formula that will prove invaluable to professionals who have the opportunity to influence growth now, as well as to tomorrow¢s growth leaders, guiding them in (1) creating the right employee and ...

For this long-distance Olympic challenge, Deans and Kroeger prescribe an effective fitness program to help companies stretch beyond their current limits." –Hermut Kormann, CEO, Voith AG "One of the numerous insights in this book is that ...

" Introducing a research-based growth model called "Smart Growth," Edward D. Hess challenges this ethos and its dangerous mentality, which often deters real growth and pressures businesses to create, manufacture, and purchase noncore ...

This book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth.

Using case studies from industry leaders such as Dell Computer, Home Depot, and GE, he shows the five steps that are imperative to ensure growth: • Keep the growth you have already earned • Look for growth where it's likely to be found ...

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

In this book, marketing expert Steve McKee presents fascinating evidence that demonstrates that sluggish growth is usually produced not by mismanagement or strategic blundering, but by natural market forces and destructive internal dynamics ...