First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.

Published in this edition with excellent new material about his creative new alternatives to traditional 'effects' studies, this book is a must-have package for media students.

Impress your friends and colleagues with your very own collection of Theory Trading Cards! This edition includes a set of 21 cards featuring the most important social and cultural theorists of our time.