COVID-19: Resources to help your business manage through uncertainty.

Grow your business with Google Merchant Center

A cellphone showing merchant center results on google search.

Grow your business with Google Merchant Center

Merchant Center lets you manage how your in-store and online product inventory appears on Google. Our merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day.1,2

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Drive sales

Reach hundreds of millions of people looking to buy products like yours each day.1,2

Reach more customers

Google will connect you with the right customers across Search, Shopping, YouTube, and the web.

Get business insights

Measure the impact of every sale so you can show your products to the most valuable customers.

Get your products on Google with Merchant Center

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  • If your website is hosted by a third-party eCommerce platform, such as Shopify or WooCommerce, 
there may be additional options to promote your products on Google. Check with your platform for more info.

Frequently asked questions

  • 1 Google / Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=15134) Global online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN
  • 2 Google / Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=14206) Global (excl. China) online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN