Dirndl Kitchen

Sophie Sadler, Founder

Kansas City, KS
Sophie headshot Sophie's pretzel recipe
Preserving a family legacy

When Sophie Sadler moved from Germany to the United States, she found herself missing one thing above all else: authentic German food.

But when she looked up recipes online, they didn’t seem quite right. Or they called for ingredients that were hard to find in the States.

So Sophie took it upon herself to create those hard-to-find German recipes. Substituting ingredients that you could easily find in US grocery stores, Sophie developed recipes that brought her back to life in Germany.

“I decided I should just share these recipes online because that would also hold me accountable to continue baking and cooking German food,” says Sophie. “Then once I started sharing these recipes on Dirndl Kitchen, I got such great feedback from readers and home cooks that were sharing their stories of how my food helped them feel closer to Germany.”

Of course, Sophie had a story of her own.

"The person in my life that cooked authentic German food and inspired all this was my grandma, Oma Sieghile,” says Sophie. “And so whenever I had a question about a certain cake or a certain traditional German food, I would call up my grandma and ask her.”

Sophie's grandmother passed away just three months after she launched her blog. Whenever she struggles with a recipe, she thinks of what her grandmother might have done. And in her grandmother’s memory, she sees the blog as a way to preserve her culinary legacy through the many delicious dishes she made.

Despite this emotional motivation, running a blog while working a full-time job wasn’t easy for Sophie — and there were times when she thought it all might be too much.

“I was working full-time at different places in finance, marketing, startups, all over the place — I tried so many different things,” says Sophie. “But honestly, I always had that itch to become self-employed.”

Forced to choose between sticking to a full-time job or taking her blog to the next level, she chose the blog — but it would require some savviness when it came to monetization.

Sophie's schnitzel recipe
From passion project to profession

"I didn't even know that you could make money with blogging when I looked into SEO four years ago,” says Sophie. “And then I just discovered a whole network of food bloggers that were doing what I wanted to do and it helped me envision my dreams a little bit better because now I knew it was possible to turn this into a career."

Once Sophie began focusing on SEO and monetization, her traffic surged. The turning point came in 2023 when Sophie reached a significant milestone: She qualified for Mediavine, a Google Certified Publishing Partner. This allowed her to generate higher ad revenue, while also having a partner who would help her manage her ad strategy.

Beyond reaching her dream of self-employment, Sophie has enjoyed another benefit: flexibility.

"Adding the passive income from ad revenue is great because it allows me to take time off if my kids need me more,” says Sophie. “Or if I want to just take off the month of December to focus on the holidays, I can do that and still generate revenue.”

Meanwhile, Sophie has wisely decided to diversify her income streams. She’s doing some brand partnerships, and she’s even launched an online course dedicated to one of her most popular recipes on the blog: pretzels.

"I created an online course called German Pretzel School,” said Sophie.

“My pretzel recipe is the one I'm most proud of because it took me so long to figure out. But once I figured out how to make pretzels that tasted just like they’re from a German bakery, people started making them all around the world. That breakthrough was really life-changing for my German community."

“I just discovered a whole network of food bloggers that were doing what I wanted to do and it helped me envision my dreams a little bit better because now I knew it was possible to turn this into a career.”
Changing perceptions

Sophie's passion project has evolved into a multifaceted business. She has recently hired her first employee, is working on her first cookbook (scheduled for publication in 2025), and continues to grow her membership program. She has also sold German named candles in the past, and is looking into producing a line of German spice blends.

Through Dirndl Kitchen, Sophie has built more than just a business—she's created a community of people rediscovering their German heritage through food. Beyond the practical aspects of recipe creation, Sophie hopes she can change perceptions about German cuisine.

"I feel like a lot of people look at German food and assume it’s bland or that it wouldn’t be exciting for young people," she says. “So I really want my blog to encourage people who have never cooked German food to attempt it and fall in love with it. German food is so much more than pretzels, bratwurst and beer.”

Because of her blog, people are rethinking German cuisine. And while she can no longer call up her grandmother for authentic recipes and recommendations, the spirit of her cooking continues on her blog — and in the kitchens of her global audience of readers.

About the Publisher

Sophie Sadler is a German cookbook author, recipe developer, writer and photographer at the German food blog ‘dirndl kitchen.’ She loves the challenge of creating authentic German recipes in America. She is convinced that the best way to learn about German culture (besides traveling there) is to experience it through cooking and baking at home. Sophie homeschools her 3 kids and loves gardening, travel and home design and prioritizes wellness and time spent outside. Join Sophie’s email newsletter for seasonal German recipe inspiration, cooking tips, and behind-the-scenes updates on her upcoming cookbook.

Sophie headshot