2016 UPDATED 3RD EDITION: 30% NEW CONTENTMatthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background. ***** Dorie Clark, HBR Writer and Author of "Stand Out" (Portfolio) There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that''s well worth reading is "SEO...