Tamara Ecclestone’s beauty business loses £23m in one year as she vows to save it with her own cash
TAMARA Ecclestone’s beauty business has lost almost £23million — but she is still worth an estimated £215million.
Tamara, daughter of ex-Formula One boss Bernie, pictured with her, is a major shareholder in SBD International Ltd.
Its luxury range on sale at Harvey Nichols and Harrods include a £55 hair perfume and a Swarovski-jewel encrusted bottle of oil costing £155.
New accounts show the firm £22,916,004 in the red to November 2019.
Shareholders agreed to provide financial support for at least the next year.
The firm launched in 2010 as Tamara Ecclestone Brands Ltd, and changed its name in 2015.
Tamara, 36, quit as a director in 2014 but retains significant control and holds 75 per cent or more of its shares.
SBD International has posted losses nearly every year since its formation.
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It was in the black when it first went on the market, with £1,991,469 in shareholder funds — but only after a cash injection of around £15million.
Tamara, who lives in West London with husband Jay Rutland, 39, and their two daughters, has said she’d never just stay at home and not work.
A spokesman said: "Miss Ecclestone is disappointed at the outcome for the business, which she had entrusted to a third party firm to manage. There are legal proceedings presently ongoing between the parties."
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