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E-Commerce 2019: Business, Technology and Society (15th Edition) by Laudon, Ken
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eBay item number:235032911677
Item specifics
- Condition
- Book Title
- E-Commerce 2019: Business, Technology and Society (15th Edition)
- ISBN
- 9780134998459
- Publication Year
- 2019
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- E-Commerce 2019 : Business, Technology and Society
- Item Height
- 1.5in
- Item Length
- 10.3in
- Publisher
- Pearson Education
- Item Width
- 8.5in
- Item Weight
- 57.6 Oz
- Number of Pages
- 912 Pages
About this product
Product Information
For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook ®, Google ®, Twitter ®, and Amazon ® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition , including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134998456
ISBN-13
9780134998459
eBay Product ID (ePID)
14038258428
Product Key Features
Publication Name
E-Commerce 2019 : Business, Technology and Society
Format
Hardcover
Language
English
Publication Year
2019
Type
Textbook
Number of Pages
912 Pages
Dimensions
Item Length
10.3in
Item Height
1.5in
Item Width
8.5in
Item Weight
57.6 Oz
Additional Product Features
Lc Classification Number
Hf5548.32.L38 2019
Edition Number
15
Table of Content
PART 1: INTRODUCTION TO E-COMMERCE 1. The Revolution Is Just Beginning 2. E-commerce Business Models and Concepts PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE 3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform 4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps 5. E-commerce Security and Payment Systems PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES 6. E-commerce Marketing and Advertising Concepts 7. Social, Mobile, and Local Marketing 8. Ethical, Social, and Political Issues in E-commerce PART 4: E-COMMERCE IN ACTION 9. Online Retail and Services 10. Online Content and Media 11. Social Networks, Auctions, and Portals 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
Copyright Date
2020
Topic
E-Commerce / Internet Marketing, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Lccn
2018-054231
Dewey Decimal
658.8/72
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:235032911677
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1***6 (1610)- Feedback left by buyer.
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Fast shipping; excellent packaging & communication; item as described; great seller!
k***v (48)- Feedback left by buyer.
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I am very pleased with the price of this new book (the lowest I found). I'm happy with the prompt shipping. The only problem was that the box was damaged during shipping. The new book itself sustained very minor cosmetic damage, no doubt from rough handling. The seller offered to send me a return label at no cost, which I do appreciate. However, I was able to repair the slight damage very easily. Thanks again for your concern.
w***n (2059)- Feedback left by buyer.
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Great seller, item as described, fast shipping, highly recommended! One suggestion though: box was slightly torn open and would not have survived rain (likely destroying the book) if left outside a mailbox much longer. A bag or stretch wrap would prevent this.
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